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 Do company names help?
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1 Posts

Posted - 11/30/2009 :  08:58:47 AM  Show Profile  Reply with Quote
I was part of a partnership for a couple of years, but now that I am on my own I receive way more calls than previously. A few of my regular clients said that they prefer dealing with a single notary than companies. So because I was told that I decided to just use my personal name and not get a business name.

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89 Posts

Posted - 11/30/2009 :  06:07:17 AM  Show Profile  Visit azdocsign's Homepage  Reply with Quote
I started out using just my personal name and later utilized a company name. Now I advertise with my company name secondary.

My clients report to me that they search for me by name. I have a company name that is a limited liability company and I must list this name as well because law mandates that I must inform my customers of this standing. The same is true of companies with incorporated names.

Some companies feel that if you advertise under a company name and have a company email address; it shows that you are in the business for the longevity.

If we act as a sole proprietor, we do not have to advertise/list our company name.

Thanks for asking us!

Edited by - azdocsign on 11/30/2009 1:50:26 PM
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3106 Posts

Posted - 11/29/2009 :  1:36:03 PM  Show Profile  Visit jbelmont's Homepage  Reply with Quote
Sometimes notaries do a hybrid company name. I had one lady who's service was called, "Ellen the Notary". You could also say, "Jake's notary service". Another person had a company name and a hyphen and then his first name. XYZ notary services - Mike. Name recognition is a big factor, if people know your name, they will be likely to call you sooner than the ones they don't know.

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469 Posts

Posted - 11/23/2009 :  05:43:13 AM  Show Profile  Visit PWinFL's Homepage  Reply with Quote
Personal or Business? That's a hard decision to make. In my opinion, a personal approach attracts individuals looking for the personal service. The business approach seems to attract people (and businesses) looking for 'commercial' services. Thus my approach has been a corporate approach (e.g. company name, address, business phone, and a company website) but making the copy (written words) of a personal nature using "I" in places instead of "we", where appropriate. All in all, my advertising isn't by name but by function. My signs, placards and advertising collateral always emphasizes "Mobile Notary Services" and a telephone number. That is followed by the company name and website. My newsprint listings are geared for both. One time I'll run "personal" ads directed to the private citizen. Another time it'll be a "business" ad directed to professional business, e.g., doctors, lawyers, real estate agents, etc., that always need notarial services.

For the listing services, such as 1-2-3, NotaryRotary, etc., geared primarily to the signing agent industry, it is probably better to be listed by name, since it is a person that the lender, title company and/or signing service is looking for. A business or company name is ancillary to the listing.

For B2B (Business to Business) sites, such as LinkedIn, Merchant Circle, etc., a business name is almost a requirement. Let's face it, it is businesses looking for a business.

So, depending on the type of audience you are pursuing, will dictate what type of advertising approach to take. If you want to attract both private individuals and business clients, then advertise to both.

I have had many 'business' referrals due to 'private' notary services, as well as vice versa. Therefore, to minimize expenses, the ultimate approach would be able to satisfy both audiences with one approach. I don't know if that's possible, but certainly the goal.

Never drive any faster than your guardian angel can fly.

I am not an attorney licensed to practice law in the State of Florida,
and I may not give legal advice or accept fees for legal advice.

Visit us online at http://www.PAWnotary.com
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Lisa T.

391 Posts

Posted - 11/22/2009 :  9:15:25 PM  Show Profile  Visit Lisa T.'s Homepage  Reply with Quote
I had a company name when I first started. I got more calls when I removed the company name and was just a me. One person I did general notary work for said when he was looking for a notary, he didn't want to deal with a company but a person. I also think that having a website with flowers, pastel colors and soft font (script) is more welcoming and nurturing. My business cards are reflective of my website and I get a lot of compliments on my business cards. The personal touch is less intimidating, so it seems. This has been my experience.
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3106 Posts

Posted - 11/22/2009 :  7:09:44 PM  Show Profile  Visit jbelmont's Homepage  Reply with Quote
Many of our notaries have a company name. It is a legal requirement to register your company name. Does it help to advertise on 123notary using a company name rather than a personal name? Do you get more business if you advertise with a company name? Do you get more respect? I would like to hear especially from those who had a personal name, and then switched to a company name. Of course it takes a while to develop name recognition which is another factor.

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